Tuesday, October 2, 2007

Music Vid-to-Ad : Alert-2-Options

I love the energy of this. Marky Mark is an exemplar of the new wave of young male fitness out there. Transpose him and he'd be a great WWE apprentice! Take the small funky elements used in this clip like the oh so sassy male vs female team dance competitive and drop the same into a short ad and there you have the vibe to sell anything 'street'. Sex, fitness, power, being oh-so-cool...
I think it pays to be on constant alert for creative ideas and knowing that what makes you feel funky is likely to do the same for others...
It's the pick and choose and twists of the tail that's the art form.

3 comments:

Piotr Jakubowski said...

Oh Marky Mark.

Would you consider Marky Mark in the new wave, though? I'd think someone like Ryan Reynolds or Chris Evans would be examples of more recent young people.

Susan Plunkett said...

You're right.. I was thinking later he is hardly 'new'. A young John Cena in the making (in a way).

Josephine said...

Susan all I have to say is, lady thank you. Hmm hmm.
Jo falls on the floor in a heap...
I reckon a woman doesn't realise that her hormones need a kick start until she sees somene like that, wow

Jxx