I've enjoyed hearing from Kevin Robert @ KRConnect about sisomo and his enjoyment of 'screens' - BIIIGGGGG screens! - and his perception of their role in generating a lively community. I like to think about the hardware and fitout and the fact that screens and signage - particularly signage - is becoming a blur in front of the eyes. Consider moving to a signature piece or pieces and allow for forms of interaction where the consumer can imprint back on the aesthetic. Here a coffee table but screen interactives, so often found in science and art museums to great effect, are poorly utilised in the marketplace. We do see them in consumer driven photographic facilities however, interactives could be more ingenious and design flexible:
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